Jonathan Essa · Selected career work
Out in the world.
Alive on screen.
Experiential campaigns brought to life through production and film. Selected earlier work produced and directed by Jonathan Essa.
Watch the campaign films ↓01 / MINI USA
Prepare for launch.
Campaign production & video direction
Jonathan Essa
MINI Coupe Launch Preview · Original campaign video from MINI USA.
02 / HP
Jam Session.
Campaign production & video direction
Jonathan Essa
HP Jam Session · Selected experiential campaign work.
The experience behind the company
Creative work.
Production leadership.
These campaigns form part of Jonathan’s career in experiential marketing, tour production, and commercial filmmaking. They sit alongside his work in educational media, global captions and transcripts, and accessibility production.
Today, that experience informs AmericanPopNovelty’s work across publishing, entertainment, distribution, and technology.
Meet the founder ↗