Film & production
A story.
A point of view.
A screen.
Filmmaking is part of AmericanPopNovelty’s foundation—from Jonathan Essa’s commercial directing background to original screen projects and film restoration.
Production inquiriesOriginal screen work
Mindcraft.
Motion poster · 00:07
Watch the teaser
A first look.
Teaser trailer · 00:30
Selected career work
Campaigns
in motion.
Explore earlier experiential campaigns produced and directed by Jonathan Essa, including MINI USA’s coupe launch film and HP Jam Session.
Watch the campaign films ↗Behind the work
Jonathan Essa
Jonathan’s production background spans advertising, branded content, and educational media. His work includes producing, directing, filming, editing, and audio-description production, alongside the media management and delivery workflows that bring finished work to its audience.
About Jonathan and the company ↗Another life on screen
The work continues
with PopVault 4K.
PopVault 4K focuses on restoring vintage movies, television, and archival entertainment for new audiences. It connects an interest in cinema’s past with the possibilities of contemporary presentation.
Explore PopVault 4K